12/26/10

B. Rad.







"We want to be a voice to children that says it’s okay to be curious, to be pensive, to be loud, to be happy and sad all at the same time, to be generous, to be afraid, to be quiet, to be wild, to be fun, to be open, to be scientific, to be poetic, to be giddy, to be serious, to be smart, to be free, to be you." 
Need I say more? I love this brand. If plastic toys have to be a necessity in our lives as parents (which they are - I've come to grips with this), these are the playthings to have around the house. Inspired and quirky color combos (read: saturated olive and navy popped with neon pink and orange), safe materials, well made and just truly fun to play with and look at. And - they give back to children in need (10¢ of every purchase goes to Free the Children). Superlike.

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